Customer service 101: Speed, Efficiency, Knowledge!

Customer service 101: Speed, Efficiency, Knowledge!

What do customers want when asking for support? Here’s a multi-billion euro question marketers around the globe ask themselves every day! Although there are no definitive answers, one can find matching pieces of the puzzle in the multitude of studies and researches released monthly by market analysis entities. One such research paper by CMO Council tried to find out what customers expect when dealing directly with a brand or a company.

The study, undertaken with SAP Hybris, shows consumers have a short list of basic expectations from companies in terms of customer service. In short, a website, and email and a phone […]

Read more »
Facebook Marketplace comes to Europe!

Facebook Marketplace comes to Europe!

Facebook announced the rollout of Marketplace to 17 European countries! So if you’re living in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden or Switzerland, you can start now buying other people’s stuff straight from the Facebook mobile app.

What is Facebook Marketplace?

Facebook Marketplace functions as a listing platform which allows Facebook users, discover, buy and sell items with people in their community. It works in the same way as eBay, allowing people to sell used goods to others in their immediate area. In Europe, the platform will directly compete with several […]

Read more »
3 things I wish I knew before choosing an eCommerce platform for my shop!

3 things I wish I knew before choosing an eCommerce platform for my shop!

What if you could go back in time, right before you launched your first online shop? What advice would you give yourself?

That was the question we asked some of our friends and followers. One of the answers we received, deserves an article of its own.

My first online shop was amazing but it failed in less than one year. Here’s why.

My idea was unique, there were no competitors, everyone loved my product, but after 6 months, I was struggling to keep my online shop afloat. I was selling wooden 3dpuzzles right when the trend with educational toys started. My products were […]

Read more »
Amazon Spark – the social network shop!

Amazon Spark – the social network shop!

Amazon launched on the 18th of July Amazon Spark – an Instagram -like feature to its iPhone app – aimed at improving product discovery and, of course at helping you “find more of what you like”. The new shopping social network allows Amazon Prime users to follow specific products and just because it’s Amazon, it’s also super easy to buy the things you like.

What is Amazon Spark?

Available in the U.S. on the Amazon App for iPhone, Spark allows you to discover—and shop—stories and ideas from a community that likes what you like. When you first visit Spark, select at least five […]

Read more »
Strellson Like Shop – where your next leather jacket will cost you 500 Facebook Likes.

Strellson Like Shop – where your next leather jacket will cost you 500 Facebook Likes.

Strellson, a Swiss-based clothing brand just created the first “Like Shop” an online store where you could pay for your desired item with Likes. Yes, Facebook Likes. A leather jacket will cost you 500 likes, a jumper or a sweater 100 Likes and a Polo shirt 50 Likes. Strellson says this is the first online shop where you can pay with likes. “All you need to do to get your favourite look from our collection: choose it, share it with a personalised Facebook post and encourage your friends to pay for it – with their likes.”

People who see your Facebook […]

Read more »
3 simple Social Media rules for online store owners

3 simple Social Media rules for online store owners

If you’re a store owner and don’t own yet a social media account for your e-commerce website, then you’re doing at least 1 thing wrong. That is if your business name is not Apple, in which case you should stop reading this and keep doing what you’re currently doing.

Not Apple? OK, let’s keep going…

A social profile for your store will allow you to reach more potential customers, increasing your brand awareness, leading to more sales. But “using social media” means more than just launching a Facebook page or a Twitter account and advertise your products there from time to time. […]

Read more »
Top 3 reasons for cart abandonment and how to combat them!

Top 3 reasons for cart abandonment and how to combat them!

A report by Baymard Institute, a web research company in the UK, says 67.45% of online shopping carts are abandoned before finalising the purchase.

So here’s a multi-billion dollar question: Why do people abandon their shopping carts? What makes them give up on their purchase? The reasons are not as easy to guess as you would think, but luckily we know just the things you need to do to counter them.

If money saved is money made, then there’s no better way to make money than by saving your sales right where they are most vulnerable. We tried to find out what are the things […]

Read more »
How to use Facebook Insights to increase your store’s organic reach!

How to use Facebook Insights to increase your store’s organic reach!

Deciphering the Facebook News Feed Algorithm is one of the epic quests of the modern marketer. The potential to reach huge audiences without having to spend entire marketing budgets is every’s social media professional dream. Luckily, figuring out what works in terms of increasing the organic reach is now more about hard work than about some mystic element, known only to a select few.

As a Facebook user, the News Feed is something entirely unique to you. Every time you log in or refresh the page you’re seeing posts from friends, friends of friends or content from pages you’ve liked and followed or from pages […]

Read more »
How to find your store audience on Facebook!

How to find your store audience on Facebook!

In terms of reach and traffic generation, Facebook is the most important social network out there. There are over 1.7 billion monthly active users (1.5 million on mobile). Excepting China and Russia (as notable exceptions), Facebook is king in almost all countries in the world. It recently beat Google as the most important referral website in the world.

You see now why it makes sense for any business, regardless of size or activity to start working on a Facebook strategy for their online store. Here’s how you should proceed:

Find your customers!

We’ll presume you’ve done your homework you know exactly what your objectives […]

Read more »