What do customers want when asking for support? Here’s a multi-billion euro question marketers around the globe ask themselves every day! Although there are no definitive answers, one can find matching pieces of the puzzle in the multitude of studies and researches released monthly by market analysis entities. One such research paper by CMO Council tried to find out what customers expect when dealing directly with a brand or a company.
The study, undertaken with SAP Hybris, shows consumers have a short list of basic expectations from companies in terms of customer service. In short, a website, and email and a phone […]Read more »