Facebook Marketplace comes to Europe!

Facebook announced the rollout of Marketplace to 17 European countries! So if you’re living in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden or Switzerland, you can start now buying other people’s stuff straight from the Facebook mobile app.

What is Facebook Marketplace?

Facebook Marketplace functions as a listing platform which allows Facebook users, discover, buy and sell items with people in their community. It works in the same way as eBay, allowing people to sell used goods to others in their immediate area. In Europe, the platform will directly compete with several (niche) marketplaces that offer second-hand products, such as Marktplaats in the Netherlands, Gumtree in the United Kingdom, Patatam in France, Letgo in several countries across the continent.

Facebook Marketplace’s advantage over these other listing websites resides in the fact that it allows its users to view the public profiles of buyers and sellers, mutual friends, and how long they’ve been using the social network. This means that the next time someone wants to buy something, they can ask a mutual friend of the seller if she is the type to scratch CDs or let the cat have free reign over the sofa bed.

At the moment, the Marketplace is exclusive to the mobile apps, although Facebook says it will add desktop access in the future. Furthermore, only people who are 18 and older can access the function.


How will Facebook Marketplace affect businesses?

So far, Facebook has limited postings inside Marketplace to individual users, not business Pages even though it recently got into the daily deals space, with eBay  where a selection of inventory from eBay’s Daily Deals was made available through the platform. The deals can be shopped directly in Facebook’s app, but check out takes place on eBay’s website.

So if you’re running an online store, chances are in the near future you might be able to sell your products through Marketplace! As a potential replacement for classic eCommerce platforms, there’s no need to worry about it yet. Facebook’s biggest source of revenue comes from businesses so must probably Facebook will look into ways of getting more insights regarding people’s behaviour and then offer those insights and the Marketplace as another advertising platform to specific businesses.

What do you think about Facebook Marketplace? Have you bought anything through the platform? Let us know in the comments below!